To get people to buy your products when building a business, you need to create a sense of trust with your target audience.. This won’t happen unless you can show them how credible you are and that you have the required expertise. Lack of expertise keeps many people from starting their online business. But the fact is, the Internet has made it really easy for anyone to get started and become an industry expert in no time, and start selling products that people want.
Blogging Builds Your Credibility: One way that many experts on a wide variety of topics build and expand their status is by blogging, and you can take advantage of this too. There’s no better way to demonstrate your credibility on any subject than with a quality blog. By seeing your blog, people will get an instant glimpse at the kind of content you create and how well you know your topic. With a blog, you’re also demonstrating that you’re willing to make your content available for free, as people can read your blog without risking anything. Your whole objective with having a blog is to create an authority and have people trust you. It’s also useful as a place where readers can leave comments and ask questions.
Here’s a really simple example to demonstrate. Let’s assume you are an expert in Mathematics. It would be very easy to create a few blogs offering GCSE and A level students on-line lessons in understanding fractions and algebra. This would demonstrate your expertise and attract clients.
So if you really want to establish your expertise in your targeted niche, start a blog now.
Joint Ventures: This is by far the fastest and probably the easiest way to become an expert in a certain field – if you take action on it. You can probably identify several experts in your own niche who have lots of experience and are highly respected. So how about you just go ahead and partner with them? You can set up a joint venture that will benefit the expert in some way and that will also help you build your status and credentials.
Say for instance you wrote CVs for people living in London. You could create a partnership with a local recruitment agency or headhunter. Very quickly you would gain a reputation for being the best CV writing service in the area.
Interview Other Experts: This is a great way to increase your own expertise while already looking like an expert. That’s right; by simply interviewing other known authorities in your niche, you’ll let your target audience know that you’re pretty knowledgeable yourself, which is exactly your aim. Make sure you publish the content of these interviews so that people get to go through it and see how you asked the questions and grilled the other expert.
Just make up your mind that you’re going to be seen as an expert in your field one day, and if you work at it steadily that day doesn’t have to be very far off.
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